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Shutterstock Twitter Campaign
In-house at Shutterstock, Empire State Building, New York

The primary goal of this campaign was to broaden the virality of our tweets by increasing the number of our followers. The second goal was to develop brand awareness with messages based on the wealth of products proposed by Shutterstock to businesses, marketing agencies and media organizations in France. We created 3 tweets with 2 different images for each one to do a A/B testing. We increased the number of followers by 400 % in the first month.

Click on the first thumbnail to see the tweets in full size and scroll down to read the translation.

Tweet 1
“Photos, videos, illustrations, vectors: everything starts at Shutterstock”

Tweet 2
“All images, specially yours… Subscribe today!”

Tweet 3
“New images continuously added, for constantly renewed creation.”

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