Sauter

Ad for l’Instantanée de Sauter
Agency: Saatchi and Saatchi Advertising

This glass-ceramic cooktop,”L’Instantanée de sauter”, instantaneously provides the precise temperature you need, so you can successfully make any kind of recipe. This is the reason why we illustrate a basic ingredient with so many ways to cook it.  This ad received awards from the APPM (Association pour la Promotion de la Presse Magazine) and from the CDA (Art Director Club in France)

Click on the thumbnail to enlarge the ad

Headline
“When a hen lays an egg, it probably doesn’t imagine how you are going to cook it.”

Tagline
“L’Instantanée de Sauter. As many resources as a cookbook.”