La Poste

Ads for La Poste Courrier International
Agency: McCann Communications

La Poste Courrier International is the French service for business mail around the world. They weren’t very clear about the campaign they were expecting. We proposed a corporate campaign, then a product campaign, but we didn’t get approval. The only thing we learned was that they were fond of comics.
This 12-ad campaign is based on the Shadoks, a comic series where the characters are the kings of failure.
On the left side of the ads, we took over the humor of these comic strips making fun of the competitors and their weakness using the sarcastic tone of “The Shadoks”. On the right side, we exposed the comparative benefits of La Poste Courrier International. This one-year campaign took place in a weekly magazine about international news called “Courrier International”.

Click on the first thumbnail to see the ads in full size and scroll down to read the translation.

Ad 1
Left side: “When the Shadoks wanted to send your mail in a remote area, you had to wait for the rocket to be completed.”
Right side: “150 flights per day toward the 4 corners of the world.”

Ad 2
Left side: “Sometimes, with the Shadoks, a day used to take a few weeks!!”
Right side: “Your business mail in less than 3 days anywhere in Europe.”

Ad 3
Left side: “The Shadoks could send any kind of package, but wrapping and stamping-what a hassle!”
Right side: “Postexport, international prepaid boxes.”

Ad 4
Left side: “To route their mail, the Shadoks had to use a lot of intermediaries.”
Right side: “166 countries in direct flights.”

Ad 5
Left side: “Whenever you talked to the Shadoks about services, the answer was always the same-zzzzzzzz.”
Right side: “Pick-up and stamping of your daily mail.”