Groupama

Groupama: Direct Mail for healthcare insurance
Agency: NDC

We designed a direct mail campaign for a healthcare plan by Groupama, an insurance company.
Cerise is a character created by the brand advertising agency. She is absolutely charming and always gets into trouble, but thanks to Groupama, she finds the best way out of it. For this mailing, we took over the same concept. The idea was to follow Cerise through her agenda and her bad luck/good luck.

Click on the first thumbnail to browse the mailing and see the translation underneath.

Envelope headline
“Darn it, my glasses!!!”

Headline leaflet cover
“Cerise sees the world through rose-colored glasses”

“Monday 10:21
Cerise breaks her glasses and has to say bye bye to her romantic getaway with Alex, her partner.

Tuesday 15:38
Thanks to Groupama healthcare insurance, Cerise chooses a new pair of glasses without paying a penny.

Wednesday 11:48
As Cerise doesn’t have to pay, she is in seventh heaven! She just confirmed her weekend at Ibiza with Alex.

Thursday 14:28
Cerise thinks: “I should insure Alex if something happens to me.”
Her Groupama adviser proposes a solution tailored to her needs.

Friday 15:31
Thanks to her Rewards, Cerise got a 5 % discount on her new Groupama insurance.Well, that’s good, she just saw a bikini that’s perfect for her.

17:15
Flight to Ibiza”