CPR Asset Management

Branding campaign for CPR Asset Management
Agency: Aastroëm Munier BBN

I know, the name of this company is really weird for an American audience! But CPR Asset Management is a leading provider of asset management solutions for professional investors and financial institutions. The goal of this branding campaign was to refresh the image of the company showing a new way of thinking. The tagline “Les nouveaux coureurs de fonds” says “The New Funds Runners“. It’s a pun. This means that people at CPR are long distance runners, like marathon runners, and they have a new approach to finding the best long-term investments.

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