CIC

Direct Mail campaign for Epargne Evolutive, investment solutions by CIC.
Agency : NDC

CIC is one of the leading banks in France. Epargne Evolutive is a step by step investment solution to help customers in each of their financial projects. We created a Marketing Services Campaign including in-store displays with leaflets for 4 investment products and 4 direct mails. At that time, individual investments were slowing down. That is why we created this concept.

Click on the first thumbnail to see the campaign in full size and scroll down to read the translation

In store headline
“Les solutions Epargne Evolutive CIC
It is still possible to wake up your savings.”

Leaflet 1
“Livret CIC (Savings Account)
There is really something to awaken a sleeping account.”

Leaflet 2
“Placement Bourse CIC (Equity Investment)
The investment that awakens your desire to switch to stocks.”
(There is a play of words here. “Passer à l’action” means to invest in the stock market and at the same time to take action)

Leaflet 3
“Placement Bourse CIC (Housing Saving Plan)
Housing Saving Plans are waking up… ask them for more!