Bénénuts

30″ TV commercial and radio spots for Bénénuts, roasted peanuts
Agency: Saatchi and Saatchi Advertising

Bénénuts is a brand of roasted peanuts and other snack foods owned by Sara Lee Corporation and now by PepsiCo. We created 2 TV commercials and 4 radio spots for this brand. “Les Grillées à Sec de Bénénuts” are premium peanuts. The concept is based on the level of sophistication of a monkey on one side and a man on the other side. The radio spots were given an award by the Club des Directeurs Artistiques (ADC in Paris).

Video and radio spots are coming soon. In the meantime, click on the thumbnail to see the footage board and scroll down to read the TV script

Script
“Get closer, get closer, my friends.
Look at this animal! It can’t read, write or play violin. And it contents itself with common peanuts.
But you, human beings, who are evolved monkeys, you need evolved peanuts: Théophilus Bénénuts Roasted Peanuts!
Go on! They have a thousand virtues: they make your teeth grow; give back sight to the blind and extend your lifetime as well…”
(Shot sound)
Tagline
Bénénuts Roasted Peanuts. The Man will be happy.