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Bienvenue sur mon site. So, what can we say about me? Depuis plus de vingt ans, mon parcours de concepteur-rédacteur m’a conduit pas à pas, vers de nombreux territoires de la communication. Après [...]

Hey, thanks for stopping by! So what can we say about me? Pierre-Yves Linot is a French Copywriter and Creative Director based in New York. For more than 20 years, including 15 years as a [...]

marques Accenture, Air France, AGF, Benenuts, Bouygues Telecom, BMW, Bonduelle, Caisse d’Epargne, Cathay Pacific, Cegetel, CFES Les Antibiotiques, CIC, Club Nestlé, JC Decaux, Europcar, [...]

brands Accenture, Air France, AGF, Benenuts, Bouygues Telecom, BMW, Bonduelle, Caisse d’Epargne, Cathay Pacific, Cegetel, CNAM, CIC, Club Nestlé, JC Decaux, Europcar, Fideuram Wargny, fnac, [...]

Groupama: Direct Mail for healthcare insurance Agency: NDC We designed a direct mail campaign for a healthcare plan by Groupama, an insurance company. Cerise is a character created by the brand [...]

Branding campaign for CPR Asset Management Agency: Aastroëm Munier BBN I know, the name of this company is really weird for an American audience! But CPR Asset Management is a leading provider of [...]

Ads for Viahero Agency: McCann Communications Viahero is a bag brand. The goal of this campaign is to position Viahero Bags as fashion accessories. Tagline: “Viahero. Transport of [...]

Ads for Elf Atochem Agency: Alliance ELF Atochem provides solutions for the Chemical Industry.  1. Ad for DMDS DMDS is used to optimize steamcracking operations. This campaign was done for the [...]

Ads for La Poste Courrier International Agency: McCann Communications La Poste Courrier International is the French service for business mail around the world. They weren’t very clear about the [...]

Direct Mailing for the new BMW 5 series Agency: TBWA\Tequila This mailing is primarily for BMW owners to announce the launch of the new BMW 5 series. It takes over the images shot for the [...]

Shutterstock Twitter Campaign In-house at Shutterstock, Empire State Building, New York The primary goal of this campaign was to broaden the virality of our tweets by increasing the number of our [...]

Emailing and pop-up website for Le Compte by ING Agency: Rapp For the first time in France, banks were asked by the government to inform their clients about the annual fees they pay. Most of the [...]

French Shutterstock blog In-house at Shutterstock, Empire State Building, New York To localize Shutterstock communication in France, we created the Shutterstock Blog for a French audience. The [...]

Poster campaign for Aventure Passion Agency: Saatchi and Saatchi Advertising “Aventure Passion” was a trade show dedicated to adventure. The concept we created suggested that during this [...]

Direct Mail for ING Direct Equilibre Agency: Rapp Direct mail to promote ING Direct Equilibre, a life insurance fund by ING We did a Direct Mail series using a provocative tone, based on an easy [...]