Ariel Liquide

Newspaper Ad for Ariel Liquide (Procter & Gamble)
Agency: Saatchi and Saatchi Advertising

Ariel Liquide is the same product as Tide in the US. In conjunction with our Saatchi and Saatchi colleagues in Berlin, we created TV commercials for Ariel Liquide based on testimonials. To get those testimonials, we designed ads in the local newspapers in Southern and Western France. The project was managed in London, the commercials were designed in Paris and Berlin, and directed by an American Director nearby Zurich, Switzerland. The ad was given an award by the Club des Directeurs Artistiques (ADC in Paris)

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Headline
“The more stains you make, the more you interest us.”