BMW

Direct Mailing for the new BMW 5 series
Agency: TBWA\Tequila

This mailing is primarily for BMW owners to announce the launch of the new BMW 5 series. It takes over the images shot for the advertising campaign in Europe. Entitled “The Technological Challenges met by BMW,” it invites readers to discover all the technological innovations brought by BMW to this new version of the 5 Series, such as Head-up Display, Advanced Voice Recognition or Sequential Manual Gearbox. This mailing is based on six sequences of Challenges and the resources needed to meet them. The last one is for drivers who are asked to test the new car at their local dealer.

Click on the first thumbnail to see the first pages in full size and scroll down to read the translation.

Envelope
The Technological Challenges met by BMW

Mailing front page
New BMW 5 Series
Join us to pit yourself against the Impossible

Page 3
Challenge ]01[
Manage the most demanding maneuvers with maximum agility and precision
Resources ]01[
Active Front Steering

Page 5
Challenge ]02[
Illuminate the road even in tight curves
Resources ]02[
Adaptive Light Control

Page 7
Challenge ]03[
Access to crucial information while keeping your eyes on the road
Resources ]03[
Head-up Display

Page 9
Challenge ]04[
Deliver more power while using less energy
Resources ]04[
Efficient Dynamics

Page 11
Challenge ]05[
Find in your car a sympathetic ear for all your demands
Resources ]05[
Advanced Voice Recognition

Page 13
Challenge ]06[
Change gear at lightning speed while keeping your hands on the wheel
Resources ]06[
Sequential Manual Gearbox

Page 15
] Ultimate challenge [
Come and test-drive the new BMW 5 Series