Aventure Passion

Poster campaign for Aventure Passion
Agency: Saatchi and Saatchi Advertising

“Aventure Passion” was a trade show dedicated to adventure. The concept we created suggested that during this trade show, there was no space for adventure anywhere in the world, but in Paris at “Aventure Passion”. This poster campaign shows locations where adventure usually takes place, but everything is closed because everything is happening in Paris. On the same concept, we created four radio spots. This campaign won an Epica Award.

Click on the first thumbnail to see the campaign in full size

Headlines:

“Desert of Tenere closed from Sept 19 to 24.”

“Route du Rhum closed from Sept 19 to 24.” (La Route du Rhum is a transatlantic single-handed yacht race)

“Everest Summit closed from Sept 19 to 24.”

“Kourou Space Centre closed from Sept 19 to 24.”

Tagline:

“Aventure Passion. Adventure where you don’t expect it.”