ING

Direct Mail for ING Direct Equilibre
Agency: Rapp

Direct mail to promote ING Direct Equilibre, a life insurance fund by ING
We did a Direct Mail series using a provocative tone, based on an easy way to make more money and grow wealthier.

Click on the first thumbnail to see the elements in full size and scroll down to read the translation.

Envelope headline
Doing nothing can lead to big rewards

Letter headline
ING Direct Equilibre, a fund that works for your Life Insurance.

Leaflet cover headline
ING Direct Equilibre, the fund that encourages laziness.

Double spread subtitles
Let the experts do it all and benefit from turnkey management.
Sleep soundly, your investments combine all the advantages.

Double spread subtitles
Invest in a fund that gets the most out of stocks and bonds.
Access to the market’s highest performance.

Back cover
ING Direct Equilibre, the fund that works for you.