SIAL

Magazine Ads for the SIAL, the Global Food Marketplace in Paris.
Agency: Alliance

The SIAL (Salon de l’Industrie Alimentaire) is the largest trade show in the world for food industry. To promote the services offered to visitors, we created two ads:
The first one is about SIAL Contact, a free online app that helps visitors to connect with new partners in order to prepare their visit;
The second one is about SIAL Innovation: exhibitions and conferences on the strongest trends of the market.

Click on the first thumbnail to see the ads in full size and scroll down to read the translation

Headline ad 1:
“If you are looking for somebody to package it, SIAL Contact helps you to connect with the right person.”

Headline ad 2:
“If this product exists, you will find it out at SIAL.”