Antibiotiques

Public health campaign for Les Antibiotiques
Agency: Australie

Following TV commercials to raise awareness about the use of Antibiotics, we created a poster, a leaflet and a mailing to teach how and when to use antibiotics for children by targeting a wide audience from parents of any social category to health professionals. This campaign was sponsored by the CNAM (National Health Insurance System) and Social Security.

Click on the first thumbnail to see the leaflet in full size and scroll down to read the translation

Cover headline
“Nasopharyngitis, pharyngitis, bronchitis: how to help his body defend itself can be learned”

Cover tagline
“Antibiotics are not automatically needed”

Central double spread subtitles
“For our children’s health, learn to better control antibiotics”
“Update on infections and antibiotics”

Quadruple spread subtitles
“Take control over our children’s health”
“What attitude should we adopt?”
“When should we consult?”
“What simple reflexes to relieve our children?”
“How to minimize the risk of infection?”
“How to fight against misconceptions?”

Back cover subtitle
“3 key concepts for effective use of antibiotics.”